YouTube Insights

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I have done a little bit of YouTube marketing but not really in any great depth. I decided to do a few experiments with some of the new tools that YouTube have provided and see what the results were using the awesome integrated google insights.

Here are the stats for two videos i put up recently in the xbox repair niche.

Video 1

Video 2

Both videos have been up for just over a month. My tactic here was to get them viewed as much as possible as quickly as possible without any effort. 

What i did was grab a couple of vids that were supplied as affiliate tools and just uploaded them as is. I then purchased 5000 views for both videos at a total cost of $3. What this did, was get my featured as being one of the most viewed users. Having that many views in such a short period of time also gives people the impression that your video has some authority meaning they are more likely to watch it.

As you can see by the stats both of them were slowly gaining in popularity with video 2 having more overall hits. This is probably due to the fact that video 1 was actually a little bit shit. You can see that after a while they both took a bit of a hit and views gradually started to decline. On video 2, as it was far more popular that the other, i decided to have a play around with the annotations feature. All i did was put a little box up the top right with my website URL in it.

Now of course i already had my URL in the comments box as you do, and was getting a great deal of click throughs already, so i thought why not draw attention to the site even more? As soon as i did this the views dropped quite significantly on both videos, even tho i only added it to the 2nd video. I’m not really sure why this would affect the views but it seemed to so i removed the box and views started to creep back up.

I think adding that small annotation box was not a good idea. Overall the popularity has dropped and it looks like the videos are going to fizzle out. This was an interesting and eye opening experiment with video marketing. I have learned quite a bit from it.

If you are interested here are some more stats from insights.

Intersting stats for age groups. Maybe parents trying to fix their kids xboxes on the cheap!?

Not at all surprised by this graph huhuh.

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Tagged as: video marketing, xbox 360, xboxfixes, youtube, youtube marketing