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I have a campaign for a weight loss product that is about to kick off soon and seeing tho it is coming up to summer here i thought i would try some offline marketing tactics. Here in Melbourne we have notice boards ALL OVER THE PLACE so I’m going to make use of those and also some other forms of offline advertising for my website.
I think i will start with stickers and posters and move onto some in store promotions etc. I am lucky that i work in an industry where i have access to quite a bit of gear to help me out here and i plan to use it to its full potential!
I will keep a log of everything i do and post it up here once i get it all underway. The product is due to launch at the end of the month, all you IMers reading this will probably know exactly what product i am talking about! I have never done this kind of thing before so I will be very interested in how things work out!
I am expecting good things as i have seen quite a few tubby peeps walking around (and in front of the mirror) and i am sure i can convince them to check out what i have to show them!
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Saturday I was searching for sites related to Marketing and specifically SEO Melbourne and I found your site.
Good post. As always you give a refreshing view on the subject, I always make a point of checking this blog and your feed.