How do I pick a niche?

by hugh on September 3, 2008

I saw this post on Digital Point a while back and i thought it was some great info so i post it here for you all.

One of the hardest (and most important) parts of affiliate marketing for me is actually finding a niche market to target in the first place. Some people are just naturally good at thinking of wacky and creative markets to target, while others – like me – find it very difficult to come up with an idea for a niche that is not already overcrowded. I have been in the affiliate game for just over a year now, and in that time I have found these five things to help dramatically when trying to spark ideas for a new niche market to target.

Think about not just your own interests, but the interests of people you know. What are your friends and family interested in? Could there be a market for their interests? For example, maybe you have a friend who loves collecting video game related action figures. That is a potential niche market!

Watch television and read magazines or the newspaper – I have had lots of ideas come to me from seeing a product on a TV show or reading about it in a magazine. Look out for things that might not be so obvious at first on TV; for example, you could be watching an episode of Family Guy and see a waffle maker in the background – there’s another potential niche market!

eBay & eBay Pulse

Browse eBay! Take a look through specific categories like ‘odd stuff’ or look at the sub categories within the major categories. For example, midi instruments are a sub category of instruments – that is yet another potential niche market to look in to! Another invaluable tool is eBay pulse, which shows the hottest searches on eBay for the day.

Froogle & Google Trends

Google! Google is yet another invaluable tool for helping with niche ideas. First of all, there is Froogle which shows recent searches at the bottom of the page. As I write this post, one of those searches is “camping lantern” – there is yet another potential niche! Another Google service which is great for finding niche markets is Google Trends, which shows the days hottest searches on Google.com or Google.co.uk (depending on which version you go to). As I write this, one of those searches is “chambers bay golf course”. See, another idea! Golf accessories!

Amazon and other big shopping sites. Amazon is particularly useful due to the ‘sort by bestselling’ option they provide. Pick a category, and then click the “top sellers” option under the header. For the consumer electronics category, Sat Nav. Systems are currently the best selling items – yet another idea!
Do you have any tips for sparking ideas for new niche markets to target? Share them with us below!

I hope this will be useful to people looking to get started in Affiliate Marketing!

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{ 1 comment… read it below or add one }

Jim Spence December 5, 2008 at 11:56 am

Thursday I was searching for sites related to Marketing and specifically golf course marketing and I found your site.

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