Borrowing Someone Else’s List
Dec 14, 2008 affiliate marketing, clickbank, lists, marketing
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Quite a few of you out there (myself included) might be having a hard time building up a list. I used to buy traffic and drive them through to a squeeze page to get leads but this turns out to be a) rather expensive and b) pretty useless as most of that PPC traffic is not very responsive once they are on your list. I found this technique that helps you build a list and at the same time make quite a bit of money with affiliate sales. I want to share this with you because anyone can do it and it is really not a lot of work.
Well when i say not a lot of work i mean not a lot in comparison to most other marketing methods. You still have to do some work of course!
What i am talking about is borrowing someone else’s list to sell a product, so you and whoever’s list you are borrowing can both profit and build your lists.
How do you do it?
First off, let me give you an overview of what needs to be done to accomplish this.
Go and search the ClickBank marketplace for suitable products. There are 3 criteria that these products have to meet to be eligable.
1. Of course they need to be in your niche.
2. High affiliate payout (minimum 50% but go for 75% or anything above $50)
3. Has to include a back end recurring payment (membership sites etc)
Now if you have a list of your own, even if it is very small like 50 or so, do a test campaign of just 3 emails to that list and see if it converts. If you get any response at all from a list that size then you’re in business. I ran a test email campaign for a product that paid $75 plus more on some back end up sells to a related list of 70 and it converted at almost 10%. Bingo.
Now go and find someone in your niche with a list of 2500 leads at least and build up a relationship with them. This part i will leave up to you as we are all different and what works for me might not work for you. This might also take quite a while as not everyone will be willing to play ball. But here are some tips to make this easier and more attractive for them.
- Offer to write the emails for the campaign, show them the emails and let them have some input etc.
- Offer to answer any support queries so they are not bothered at all.
- Agree to split the profits (50/50 plus 100% recurring or whatever).
This is all about building relationships and getting the list that everyone wants: one that BUYS.
Building YOUR list.
If you use ClickBank, when you make a sale you will know you get the buyers email address. So send a thank you email for the purchase and offer something for free (in exchange for opt in) that compliments the product they have just bought. Then you start to build a list of your own, leveraged from your promotion partner’s list! Genius! Why didn’t i think of this before?
Dealing with support queries also helps you to build a rapport with buyer and potential buyers. After all, if you help someone they are going to remember your name - right?
Instead of just offering an email address for support, you could (if you can be bothered, but it is a good idea so do it) set up a website that has a list of FAQs on that particular product. Put that url on the email campaign instead of the email addy. Make sure you either buy the product or ask for a review copy (most publishers are more than happy to give you a review copy). You can’t give support without some knowledge.
You can also put an opt-in on the support page giving away the freebie that you will offer in the thank you email. The more chances to capture their emails via opt-in the better.
Results
Now this is what can happen:
- My tiny list of 70 converted at 10%
- The email campaign to the larger list (2500) converted at 5%
- It grossed $9836 of which I get 50%
- I also get recurring monthly of $770 for next 11 months
So a list of 70 has leveraged an income of over $14,000 in the next year.
Now if you go with a larger list owner, you have room to negotiate, so long as there is a recurring element to the product. You could give 100% commission to the list owner and you keep the recurring income for example. Just work out something that you are both happy with. You can do this over and over again if you want to. Going by my numbers, if I do this again another 5 times I will get nearly $100,000 purely from that first time on a borrowed list. And now because i am building a list of my own, there is the prospect of even more being squeezed out of it. You can see how this is a very good idea if you are just starting out.
Off you go!
Tags: borrowing a list, clickbank, leveraging a list, list building, lists
AWeber to sumbit to your twitter account
Just read a post by Darren at problogger.com that AWeber (which i also use) will be adding a new feature that will link in with your Twitter account and send a tweet when you submit a broadcast. It will link to an online version of the email so that your twitter followers can see it, or anyone that isn’t on your lists for that matter if it is an online version.
Pretty rad!
ListDotCom - a poll
Jul 28, 2008 lists
So i cant recall how i scored a Diamond account on listdotcom but i have one. What this allows me to do is email 5000 random people every two days. There are a few other things that listdotcom allows me to do, but im not terribly interested in this.
What happens when you sign up, is you start to receive hundreds of emails from other members eager to get you to read their email and buy whatever it is they are promoting. I know i read maybe… 5% of all listdotcom emails i get, the rest go straight into the bin. So i thought i would start a poll, and since i didn’t pay for the membership (which is normally something like $80US a month!) i don’t mind wasting my emails on sending out a “please take my poll” email every two days. I might reword the thing every time tho to see what works and what doesn’t. So i guess this could also be an experiment in email copy writing!
I sent the first one yesterday. As you can see, 2 votes! wow!. that is 2 out of 5000 hmm. Now i guess there could be a few reasons for that, my copy could of been horrible (which it was), maybe they dont actually send out 5000 emails, or maybe it just takes a few days to actually send them all as there is 100’s of thousands of members all doing the same thing at the same time? We’ll see how it goes, i might send out another one tomorrow.
Tags: email, list building, listdotcom, poll
