Archive for the ‘experiments’ Category

Google Trickery

Nov 3, 2008 SEO, experiments, google, internet

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Remeber this post?

Well after the first day i was number 2, then as expected dropped down to the 3rd page.

Now look! (Click for biggery)

Wonder how long this will last.

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Results of Split Testing

Oct 23, 2008 clickbank, experiments, newbies

Over the last couple of weeks i have been split testing 2 landing pages. Long time i know but i kinda forgot about it haha. Anyway, this is the result.

As you can see one of them outdoes the other by almost 2x. I think its obvious what i’ll be doing now! Just goes to show the importance of split testing your landing pages. You could be throwing quite a bit of money down the drain.

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Offline Marketing

Oct 18, 2008 advertising, experiments, marketing

I have a campaign for a weight loss product that is about to kick off soon and seeing tho it is coming up to summer here i thought i would try some offline marketing tactics. Here in Melbourne we have notice boards ALL OVER THE PLACE so I’m going to make use of those and also some other forms of offline advertising for my website.

I think i will start with stickers and posters and move onto some in store promotions etc. I am lucky that i work in an industry where i have access to quite a bit of gear to help me out here and i plan to use it to its full potential!

I will keep a log of everything i do and post it up here once i get it all underway. The product is due to launch at the end of the month, all you IMers reading this will probably know exactly what product i am talking about! I have never done this kind of thing before so I will be very interested in how things work out!

I am expecting good things as i have seen quite a few tubby peeps walking around (and in front of the mirror) and i am sure i can convince them to check out what i have to show them!

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