Too many people rush into creating adwords campaigns. If you just dive straight in you could be throwing a lot of money down the drain. The testing of a campaign is extremely inmportant.
There are a few things you can do to split test your ads easily using google adwords.
The easiest and fastest way, but not the most in depth is to create two campaigns with the exact keywords and bids. Then all you have to do is sit and watch to see which one performs better, kill off the duds and you’re good to go.
Another way is to go into the campaigns settings and choose to “Rotate” your ads. The default option is to optimise them. Optimizing your ad rotation is just a way for Google to make the most money from you, so stear clear of it. Always create two ads for every adgroup you have, and make sure they’re evenly displayed. You will want to do a few tests per adgroup before settling on the winning ad.
As your split testing is going on make sure to setup conversion tracking for your campaigns. If you get an ad group that is not performing well, ie not converting, then kill it. Dont waste any more time or money on it just pause it and you can narrow down what works and what doesnt. Usually if an ad group has no conversions after say the first 200 or so clicks then it’s no good.
If you create awesome ads, you attract awesome buyers, get an awesome click through rate, and a lower cost per click, which is also awesome!
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